tech-l4l2484

文学硕士(MA)

7周100%在线

Media and Communication: 战略沟通 and Social Media

公关，广告，社交媒体. The field of media and communication is constantly changing, and the job of integrated strategic communication is growing more complex. We have more ways than ever to engage with people and measure results and impact. 

创建战略, data-driven communication plans requires knowing all of the elements of the communication mix. Our 100% online Master of Arts in strategic communication and 社交媒体 will help you learn how to manage the mix, create strategy and employ tactics, 工具和分析.  

The accomplished faculty in our graduate program teaches you to use public relations, 广告, 社交媒体 tools and research methodologies to shape messages for digital and nondigital applications. 

Our master’s program is designed for media and communication professionals who work in corporations, 民间组织, nonprofits and media companies who want to expand their knowledge, enhance their careers and make an impact on society. 

有 questions?

Our online enrollment specialists are here for you from registration to graduation. 如有questions，请博天堂官方 applying, financial aid, program details, student support and more. online@bjqzgy.com | 419-372-3226

为什么学习 strategic communication and 社交媒体 在BGSU?

  • 提升你的职业发展轨迹. Mastering the latest communication tools and crafting communication strategy will make you more valuable to your team and more marketable as a job candidate. Our graduates work in corporate, agency, not-for-profit, the news media and many other organizations. 
  • 培养领导能力 across organizational communication, 社交媒体, 广告与公共关系.
  • 灵活性. Seven-week online 课程 let you continue to work as you study and set your own pace.  Learn where you want and when you want. Enroll part time and complete your degree in two years. 

职业生涯 机会

The BGSU master of strategic communication and 社交媒体 equips you with the advanced skills you need to grow and thrive in your career. 

The strategic communication and 社交媒体 sectors are expected to continue growing, 根据美国.S. 人口普查局. A master’s degree will help position you for career growth and exciting new roles.

的职业道路

  • 广告
  • 品牌与传播 
  • 交流咨询
  • 危机沟通
  • 数字通信
  • 行政沟通
  • 综合通信
  • 内部沟通
  • 投资者关系
  • 非营利组织的沟通
  • 公共关系
  • 社交和互动媒体 

Quick Facts from the Bureau of Labor Statistics

查看平均薪酬

课程

Master the strategic communication skills organizations value. Gain up-to-date knowledge and skills in organizational communication, 社交媒体, 广告与公共关系.

You will learn how to use current strategic frameworks, advanced analytic tools and research methods to assess and demonstrate the effectiveness of your communication plans.

Choose electives from conflict communications to courseware design to meet your goals.

必修课程

杰弗里·H. Radbill Center for College and 生活设计

样本 课程

  • 广告博天堂官方网站与实践
  • 沟通与冲突
  • Practicum in 在线 Media Production
  • Public Relations 博天堂官方网站 and Practice
  • 社交媒体研讨会
  • 战略沟通 

品质事宜标志BGSU is the only university in Ohio and one of just nine 在 nation to earn the Quality Matters 在线 Learner Support certificate for all of our seven-week online programs. The certificate recognizes that our programs provide the critical services needed for student success and that we use student feedback to continuously improve those services.

BGSU 文理学院

The online Master of Arts in media and communication degree with a specialization in strategic communication and 社交媒体 is part of the School of Media and Communication 在 文理学院.